While choosing a plan you must take into account your current traffic rather than what is your goal. If you have less traffic and more resources on your site you should go for free or shared plan rather than dedicated web hosting, whereas, websites which are more media intensive or upload stream audio video feeds would require more resources and a web hosting server with more freedom.

If you are going to have multiple domain names you must know if there are any restrictions.

If your website is going to provide E-commerce solutions as online shop you must find out what are the shopping cart options are provided by the host and if it will give you shared SSL certificate for secure online payment.

Calculate the size of your website and choose a web hosting plan that has enough disk place limit for your site. You may require a little extra if you want to upload more files or pictures.

Choose a web hosting plan with easy switch plan where your web hosting can be upgraded if your site becomes popular or it could be downgraded if you are not getting enough traffic.